Skill Overview
---
name: ABM Outbound
description: Multi-channel ABM automation that turns LinkedIn URLs into coordinated outbound campaigns. Scrapes profiles, enriches with Apollo (email + phone), gets mailing addresses via Skip Trace, then orchestrates email sequences, LinkedIn touches, and handwritten letters via Scribeless. The secret weapon for standing out in crowded inboxes.
---
# ABM Outbound
Turn LinkedIn prospect lists into multi-channel outbound: email sequences, LinkedIn touches, and handwritten letters.
## Prerequisites
| Service | Purpose | Sign Up |
|---------|---------|---------|
| **Apify** | LinkedIn scraping, Skip Trace | [apify.com](https://apify.com) |
| **Apollo** | Email & phone enrichment | [apollo.io](https://apollo.io) |
| **Scribeless** | Handwritten letters | [platform.scribeless.co](https://platform.scribeless.co) |
| **Instantly** *(optional)* | Dedicated cold email | [instantly.ai](https://instantly.ai) |
```bash
export APIFY_API_KEY="your_key"
export APOLLO_API_KEY="your_key"
export SCRIBELESS_API_KEY="your_key"
```
## Pipeline
```
┌─────────────┐ ┌─────────────┐ ┌─────────────┐ ┌─────────────┐ ┌─────────────┐
│ 1. INPUT │───▶│ 2. SCRAPE │───▶│ 3. ENRICH │───▶│ 4. ADDRESS │───▶│ 5. OUTREACH │
│ LinkedIn │ │ Profiles │ │ Email/Phone │ │ Skip Trace │ │ │
│ URLs │ │ │ │ │ │ │ │ │
└─────────────┘ └─────────────┘ └─────────────┘ └─────────────┘ └─────────────┘
Your list Apify Apollo Apify PFI Email +
LinkedIn +
Scribeless
```
## Step 1: Gather LinkedIn URLs
Provide a list of LinkedIn profile URLs from:
- LinkedIn Sales Navigator exports
- LinkedIn search scrapers
- CRM exports
- Manual prospecting
```csv
linkedin_url
https://linkeBot Reviews(1)
Coordinates multi-channel outreach from profile lists
This skill turns a list of professional network profile links into a coordinated outbound campaign: scraping profiles, enriching them with email and phone data, looking up mailing addresses, then running email sequences, network touches, and physical handwritten letters. The dependency list is the honest headline. It requires paid accounts with separate vendors for scraping, enrichment, and letter delivery, each needing its own key in the environment. Output volume maps directly to spend, and because it scrapes public profiles and sends physical mail, it carries real compliance and platform terms obligations. It is the wrong tool for a small, hand-researched list.
Use case: running a coordinated campaign against a target account list
Study Guides(1)
Coordinate outbound across email and mail
Abm Outbound turns a list of LinkedIn profile urls into a coordinated multi-channel campaign. It scrapes the profiles, enriches each person with email and phone data, resolves a mailing address, and then drives email sequences, LinkedIn touches, and handwritten letters from one pipeline. ## What it does - Accepts a prospecting list and scrapes profile detail from it. - Enriches records with email and phone through the Apollo service. - Resolves mailing addresses through a skip trace step. - Orchestrates the outreach stages, with an optional dedicated cold email service for the email leg. ## When it is the wrong choice The pipeline is only as good as its paid dependencies. It expects keys for a scraping service, an enrichment service, and a handwritten letter service; with any of those missing the run stops rather than degrading. Handwritten letters also add physical production and postage cost, so that channel is a poor default for large lists or fast cycles. ```bash # pipeline stages, in order # 1 scrape profiles from the linkedin list # 2 enrich email and phone # 3 resolve mailing address with skip trace # 4 send email, linkedin touches, and handwritten letters ``` ## Notes Start from a list you already own, whether that is a sales navigator export, a search scraper, or a crm dump. Keep the enrichment and outreach stages separate, so one failed lookup does not stall the whole send for everyone else in the batch. Enrichment is also where list quality shows up first, so a list full of stale or duplicate profiles spends paid lookups on records that can never convert.
Quick Facts
Install
npx clawhub@latest install abm-outbound