abm-outbound

---
name: ABM Outbound
description: Multi-channel ABM automation that turns LinkedIn URLs into coordinated outbound campaigns. Scrapes profiles, enriches with Apollo (email + phone), gets mailing addresses via Skip Trace, then orchestrates email sequences, LinkedIn touches, and handwritten letters via Scribeless. The secret weapon for standing out in crowded inboxes.
---

# ABM Outbound

Turn LinkedIn prospect lists into multi-channel outbound: email sequences, LinkedIn touches, and handwritten letters.

## Prerequisites

| Service | Purpose | Sign Up |
|---------|---------|---------|
| **Apify** | LinkedIn scraping, Skip Trace | [apify.com](https://apify.com) |
| **Apollo** | Email & phone enrichment | [apollo.io](https://apollo.io) |
| **Scribeless** | Handwritten letters | [platform.scribeless.co](https://platform.scribeless.co) |
| **Instantly** *(optional)* | Dedicated cold email | [instantly.ai](https://instantly.ai) |

```bash
export APIFY_API_KEY="your_key"
export APOLLO_API_KEY="your_key"
export SCRIBELESS_API_KEY="your_key"
```

## Pipeline

```
┌─────────────┐    ┌─────────────┐    ┌─────────────┐    ┌─────────────┐    ┌─────────────┐
│  1. INPUT   │───▶│  2. SCRAPE  │───▶│  3. ENRICH  │───▶│  4. ADDRESS │───▶│ 5. OUTREACH │
│  LinkedIn   │    │  Profiles   │    │ Email/Phone │    │ Skip Trace  │    │             │
│    URLs     │    │             │    │             │    │             │    │             │
└─────────────┘    └─────────────┘    └─────────────┘    └─────────────┘    └─────────────┘
   Your list          Apify             Apollo            Apify PFI        Email +
                                                                          LinkedIn +
                                                                          Scribeless
```

## Step 1: Gather LinkedIn URLs

Provide a list of LinkedIn profile URLs from:
- LinkedIn Sales Navigator exports
- LinkedIn search scrapers
- CRM exports
- Manual prospecting

```csv
linkedin_url
https://linke