adcp-advertising

This skill exposes advertising campaign work to an agent through the ad context protocol: discovering inventory, launching campaigns across display, video, connected television, and audio, uploading creatives, and pulling performance numbers through conversational requests instead of dashboards. The appeal is removing manual media buying steps. The honest caveat is that it is not self-contained. It assumes adoption of a specific open protocol and access to the ad platforms and budgets behind it, so an agent with no ad accounts configured has nothing to act on. Spend is real money, and the material offers little guidance on limits or guardrails, so budget caps need enforcing elsewhere.

Use case: drafting and tracking a multi-channel ad campaign

The ad context protocol skill lets an agent discover ad inventory, launch campaigns, manage creatives, and track performance across display, video, connected tv, and audio, all from plain-language requests instead of a dashboard or a form. ## What it does - Launches campaigns from a written brief, including budget and targeting. - Discovers ad inventory and finds placements that match a brand. - Uploads banner images and other assets as creatives. - Reports performance and click-through by creative, and reallocates budget toward the top performers. - Covers multi-channel buying so one brief can span display, video, and connected tv. ## When it is the wrong choice It is a natural-language front end over programmatic buying, so it assumes the ad accounts behind it are already set up and funded. Requests are only as precise as the audience and budget you describe, and a vague brief produces a vague campaign. It also is not a replacement for platform policy review when creatives must pass human review before running. ```json { "channels": "display, video, connected tv, audio", "focus": "inventory discovery, creative upload, or budget optimization" } ``` ## Notes Describe audience, budget, and channel in a single sentence; the skill turns that into a campaign. Ask for performance split by creative so weak pieces can be paused early, and keep a naming pattern for creatives so later reports stay readable. Because spend reallocation is automatic, set a clear budget boundary in the brief and revisit it often, since the skill will move money toward whatever it measures as the winner.