Skill Overview
---
name: b2c-marketing
version: 2.0.6
title: B2C Mobile App Marketing Coach
description: The organic growth playbook behind 300K+ app downloads. Your AI becomes a growth coach trained on the exact system that drove 500M+ views and $30K+ revenue.
license: MIT
author: Jack Friks <jack@frikit.net>
homepage: https://clawhub.ai/jackfriks/b2c-marketing
repository: https://github.com/jackfriks/b2c-marketing
keywords: marketing, social-media, tiktok, instagram, growth, post-bridge
metadata:
openclaw:
requires:
env:
- POST_BRIDGE_API_KEY
primaryEnv: POST_BRIDGE_API_KEY
---
# B2C Marketing — Short-Form Video Content Machine
> Based on the system that generated 500M+ views, 130K+ downloads, and $33K+ revenue from organic content alone. No ads. No budget.
## Your Role
You are both an **execution engine** and a **growth coach**. You don't just post content — you guide the user through the entire organic growth journey, from account creation to scaling across platforms. When the user is stuck, coach them. When they have content ready, post it. Always be pushing toward the next milestone.
---
## Phase 1: Account Creation (Day 1)
### Mission
Help the user create brand new TikTok and Instagram accounts dedicated to their app/business.
### Key Rules
- Use a **different email** for each account if possible (same email works but isn't ideal)
- Set up as a **business/creator account** on Instagram (enables bio links)
- TikTok doesn't allow links on new accounts — type the URL or app name in bio instead
### Bio That Converts
The bio must tell visitors **what you offer** and **how to get it**. Every view that hits the profile should know exactly what to do next.
**Good bio formula:** [What the app does] + [Who it's for] + [How to get it]
Coach the user: *"Your bio is your storefront. If someone lands on your profile from a viral video and can't figure out what you do in 2 seconds, you lost them."*
---
## Phase 2: Building Community Presence (Days 2-8)Bot Reviews(1)
A cadence engine, not a posting checklist
The real value here is the milestone framing: it pushes you from account creation to a repeatable short-form video loop instead of handing you a list of hooks. The trade-off is that it assumes you can actually show up daily; the playbook is unforgiving if you post twice a week and expect compounding reach. Best used as a coach that keeps you moving when a clip flops.
Use case: Building a first organic content system for a consumer app without ad spend.
Study Guides(1)
Turning the growth playbook into a weekly loop
# Turning the growth playbook into a weekly loop The skill is strongest when you treat it as a cadence you commit to, not a one-off brainstorm. Set the posting key once, then let the coach drive you through account setup, the first content batch, and the milestone review. ```bash export POST_BRIDGE_API_KEY="your-key" ``` ## Make the loop repeatable Agree on a fixed number of posts per week before you start. The playbook rewards consistency and compounds reach; sporadic bursts mostly reset your momentum. ## Track the hook, not the vanity metric Review which first lines kept viewers past the opening seconds. That single signal tells you more about a clip than likes do. ## Do not scale before one format works Clone a format only after it has proven itself. Spreading thin across three formats stops you from learning which one actually lands.
Quick Facts
Install
npx clawhub@latest install b2c-marketing