brand-voice-profile

---
name: brand-voice
description: Define and store your brand voice profile for consistent content generation. Captures writing style, vocabulary patterns, tone preferences, and content rules. Use when generating content that matches your voice, onboarding a new content workflow, or ensuring consistency across platforms.
---

# Brand Voice

Store your writing style so AI-generated content sounds like you, not a robot.

## Quick Start

### Create Your Voice Profile

Talk to your agent naturally:

> "Let's set up my brand voice. I write casually, use short sentences, and like to make technical topics accessible. I never use corporate jargon. My audience is indie developers and solopreneurs."

The agent should then:
1. Ask follow-up questions to understand your style
2. Create a profile at `brand-voice/profile.json`
3. Use it when generating content for you

## Profile Structure

```json
{
  "name": "Your Brand",
  "created": "2026-02-22",
  "updated": "2026-02-22",
  
  "voice": {
    "tone": "casual, direct, slightly irreverent",
    "personality": ["helpful", "opinionated", "no-BS"],
    "formality": "informal",
    "humor": "dry wit, occasional sarcasm"
  },
  
  "writing": {
    "sentenceLength": "short to medium, punchy",
    "paragraphLength": "2-3 sentences max",
    "structure": "lead with the point, then explain",
    "formatting": ["use headers", "bullet points over paragraphs", "bold key phrases"]
  },
  
  "vocabulary": {
    "use": ["ship", "build", "hack", "vibe", "solid"],
    "avoid": ["utilize", "leverage", "synergy", "best practices", "learnings"],
    "jargon": "minimal, explain when used",
    "contractions": true
  },
  
  "audience": {
    "who": "indie developers, solopreneurs, tech-curious founders",
    "assumes": "basic technical literacy",
    "explains": "complex concepts simply"
  },
  
  "content": {
    "topics": ["AI", "automation", "building in public", "productivity"],
    "avoid": ["politics", "controversial takes without data"],