closing-deals

---
name: closing-deals
description: Close sales deals consistently as a solopreneur. Use when a prospect is at the decision stage and you need to move them to yes, when deals are stalling or going cold, when you need closing scripts or techniques, or when you want to build a repeatable process for turning proposals into signed contracts. Covers decision-stage psychology, closing techniques, stall recovery, contract-to-payment flow, and post-close relationship setup. Trigger on "how do I close a deal", "closing deals", "deal stalling", "prospect not responding", "how to get them to say yes", "close the sale", "convert proposal to client", "sales closing".
---

# Closing Deals

## Overview
Closing is not a moment — it's the result of everything that came before it. If you did discovery well, wrote a sharp proposal, and handled objections honestly, closing feels natural, almost obvious. This playbook covers what to do at the finish line: how to move a warm prospect to a signed contract, how to recover deals that stall, and how to set up the relationship so the first day as a client is as smooth as possible.

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## Step 1: Recognize the Buying Signals

Before you close, you need to know they're ready. Pushing a close on someone who isn't there yet damages trust. Watch for these signals:

**Strong buying signals (they're likely ready):**
- They ask about timelines, start dates, or onboarding details
- They ask about contract or payment terms (logistics = intent)
- They say things like "when can we get started?" or "this looks great"
- They've stopped asking objection-type questions and are asking implementation questions
- They've looped in another person (a finance person, a manager) — they're building internal consensus

**Weak or absent signals (they're not ready yet):**
- They go quiet for days after receiving the proposal
- They keep asking about features or details but never move toward a decision
- They say "let me think about it" with no specific timeline
- Th